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大公报简介 BRIEF INTRODUCTION OF TA KUNG PAO

  二00二年,《大公报》创刊一百周年。一个世纪以来,《大公报》以「坚持宣传正义 声音」为宗旨,以立论中肯,报道翔实为特色,在国际上建立了良好声誉。

  《大公报》是一份综合性报纸,内容丰富。新闻版面包括世界要闻、香港新闻、中国新闻、经济新闻和体育新闻等,《要闻专题》版以时事为题材深入剖析论述,《国际热 点聚焦》版从多个角度探讨国际社会现象﹔为迎合读者对经济讯息的需求,经济版面十 多个,详尽报道香港、内地和国际最新经济动态,并经常刊载专题文章、特稿等 , 极具参考价值。此外,《物流与航运》版、《大公教育》版受到香港特区政府高度重视,更 为航运界和教育界人士称道。《大公论坛》是各界人士对时事发表意见的园地。此外, 专题版面有《中国专题》、《海峡两岸》、《经济观察家》、《创新科技》、《社团》 、《中华医药》、《保健》、《消费新风》、《校园》、《文化》、《专业世界》、《 体坛长短镜》等,各具特色。

  副刊内容丰富多采,除了天天和读者见面的《大公园》、《小公园》、《新园地》、 《世界新潮》等之外,每日并出两大版《娱乐》、还有《星踪》、《神州新姿采》、《 寰球特写》、《摄影》、《文学》、《科学》等周刊,以及不定期特刊,讯息量丰富。

  本报每周一期的《中国西部》和《中国民企》专版,特为反映我国经济发展的最新情况而设立,受到广大读者好评。《中国西部》专版其中六个版面荣获二年香港报业公会主办的全年新闻大奖。

  《大公报》还有不少附属刊物,如逢星期六出版十六开彩色杂志《大周刊》,内容丰富,是增广见闻的消闲性读物,甚受本港及内地读者欢迎。

  《大公报》与时并进,不断充实内容,更新版面,越来越受到本港、内地和海外广大读者欢迎,销量日增,目前除在香港发行外,还营销中国大陆,发行网遍及全球五大洲逾百个国家和地区。每日来往穗港的直通火车、飞翔船,以及内地各大城市主要宾馆均有《大公报》发售。

  在菲律宾马尼拉出版的《大公报》菲律宾版,是菲律宾发行量最大的华文报纸。此外,《大公报》还有海外版,营销欧美各地。

  《大公报》互联网电子版除发布当日大部分版面内容外,还发放即时新闻,让网上读者即时获取最新讯息。日点击率达二百万,以欧美地区读者居多。

  《大公报》是获香港特区政府指定为刊登有关法律性质广告的有效刊物。《大公报》 读者以企业决策人士及商贸界人士居多,在《大公报》刊登商品及招商广告效果显著。

The year 2002 is the 100th anniversary of Ta Kung Pao. Over the past century, Ta Kung Pao has been achieving a high reputation around the world and building up a distinctive image of fairness and accuracy in news reporting.

Ta Kung Pao is an all- around Chinese newspaper and it is well known for its comprehensive news coverage. The weekdays news contains World News Headline, Mainland News, Local News, and also Economic and Sports News. The Headline Specials mainly focus on the current affairs and their further discussing and analyzing. International Hot Focus section probes into the international social phenomenon from multi- angle. In order to meet the demand of readers on economic information, the Economic section is used more than ten pages reporting the last economic trends of local, mainland China and the world, there are many valuable special topics on it. The Logistics & Maritimes and Ta Kung Education are highly remarked by the HKSAR Government and receive gigantic supports from people in respected fields. The Ta Kung Forum is a place for the public to express their ideas, opinions and analyses on current political, social and economic issues. Other topic sections include China Special, Across the Strait, Financial Observer, New Technology, Social Association, Chinese Medicine, Health, Consume Fashion, Campus, Cultures, Professional World and Sports Scene.

Ta Kung Pao also publishes rich and colorful supplements, including the daily sections such as Home & Garden, Fashion & Style and Entertainment; the weekly sections: Star Track, Vogue in China, Global Feature, Photography, Literature and Science.

Our weekly special edition on The Western China and China Private Enterprise are the newly- founded sections reflecting the latest economic development in China. Both receive admirations from our readers for its huge success in the coverage. Moreover, six pages of the Special Sections on The Western China was honored the prestigious News Grand Award in year 2000 by the Hong Kong Chinese Press Association.

Ta Kung Pao owns a variety of non- daily publications such as The Big Weekly, an colorful informative magazine published on Saturdays with forty- eight pages, which has become one of the most popular magazines locally and in Mainland China.

As the company increases in size, Ta Kung Pao becomes more popular than ever. Apart from its local edition, Ta Kung Pao circulates in different regions of the world, covering Europe, United States and Mainland China; its readership extends to five continents and more than hundred countries in the world. One may easily buy Ta Kung Pao on trains and turbo jets which travel between Hong Kong and Mainland China everyday. You may also find it in leading hotels in major cities in China.

Ta Kung Pao Philippines Edition, published in Manila, is the top- selling Chinese newspaper in Philippines. And Ta Kung Pao Overseas Edition is widely circulated in Europe and the United States.

The Ta Kung web site, http://www.takungpao.com is one of the leading sources for local, Mainland China and international news. The site is updated throughout the day, and attracts an average daily hits of over two million, of which the majority are from the United States and Europe.

Ta Kung Pao has been granted by HKSAR Government with the rights to publish legal announcement. Nowadays, its readership covers a wide spectrum of society, particularly those in commercial and financial fields. Ta Kung Pao is also an ideal media for advertising and a gateway access to the Mainland China market.

 
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大公报总机:(852)2575 7181 大公网:香港 (852)2573 9795 深圳 市场部:(86755)2664 8947 编辑部:(86755)2664 0442 技术部:(86755)2642 6041
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