「大公網」（WWW.TAKUNGPAO.COM）是有百年歷史的著名報紙《大公報》的下屬網站，始建於1995年，是香港最早的網絡新聞媒體之一。自創建以來，「大公網」秉承“為讀者服務”的建網宗旨，以豐富翔實的新聞報道、品味高雅的文化內容、不斷創新的技術平台為網絡受眾服務，深受世界各地讀者的青睞。

特點和優勢：

特點一：豐富的資訊採集渠道，權威翔實的新聞報道

「大公網」不但依託《大公報》社遍佈國內外的50多個分支機搆，組成了覆蓋全球的新聞資訊採集網絡，還與包括新華社、中新社、中央社、法新社、美聯社、路透社等十餘家世界主要通訊社建立了即時通訊網絡，可以及時獲取豐富、權威的原創新聞資訊。

特點二：報刊媒體背景，網絡媒體特徵

「大公網」的主辦者是具有百年辦報經驗的《大公報》，而不是沒有新聞背景的純網絡公司。「大公網」在秉承《大公報》“與時並進、服務讀者”的辦報理念的同時，又充分發揮了網絡媒體的資訊發佈及時、內容相互關聯、便於檢索、長期保存、交互性強等特徵。

特點三：網站內容豐富，讀者分佈廣泛

「大公網」現設14個主頻道，64個子頻道，7個專題頻道，是一個集新聞、時政、經濟、體育、財經、文化、娛樂、專輯等內容於一體的綜合性網絡新聞媒體。「大公網」的受眾分佈於美國、加拿大、澳大利亞、新加坡、日本、中國內地及港、澳、台等近100個國家和地區。「大公網」的日點擊率高達1000萬次，其中以美國商務機構、教育機構及政府機構為主。全球閱覽量中，美國佔43％(美加地區共佔45％)、澳大利亞佔10％、中國內地佔18％、香港佔16％、台灣佔3％、其他佔8％。

市場定位：

根據「大公網」的建設背景及本質特徵，「大公網」的市場定位是“國際百年報業背景的綜合性華文新聞網絡媒體”。

目標受眾：

	從地域範圍看，「大公網」受眾廣泛，包括美國、加拿大、澳大利亞、新加坡、日本、中國內地及港、澳、台等近100個國家和地區的華人。
	從受眾職業範圍看，主要面向在政府、教育、工商界、科研等機構中工作的中高級職員以及具有中高文化程度的其他人員。
	從受眾年齡上看，主要面向16歲以上的成年人。

“海內存知己，天涯若比鄰”。國際互連網開闢了新聞、文化傳播的新領域，「大公網」願做所有讀者的知心朋友，歡迎您及您的朋友常來「大公網」做客。

' A real friend afar is just as if he is in the neighborhood.'
The 'takungpao.com' provides internet news services for Chinese
all over the world.

Takungpao.com is the website of Ta Kung Pao,the hundred-year world-known newspaper. The site was launched in 1995 as one of the earliest online news media in Hong Kong. Since its establishment, takungpao.com has been aiming at 'serving the readers'. By providing rich and detailed news reports , elegant cultural contents and innovative technical platform to serve readers online, the website is favored by the readers all over the world.

Charateristics and strengths

(1) Resourceful information and authoritative news reports with accurancy

Takungpao.com does not only rely on the more than 50 branches of Ta Kung Pao all over the world to set up a worldwide news collection network, but also cooperate with over a dozen of major press agencies in the world including Xinhua, CNS, CNA, AFP, AP, Reuter etc. to form a real-time communication network to obtain updated, rich and authoritative original news.

(2) Paper media as background and online media in nature

Takungpao.com was founded by Ta Kung Pao with hundred-year experiences on newspaper publishing. It's never a mere web site without any news background of its own. Inheriting its parent Ta Kung Pao aiming at 'In line with time to serve the readers' , Takungpao.com also presents the characteristics of online media such as updated press releases, connecting related contents , easy to search , long-term storage, strong interaction and so on.

(3) Rich in content and massive coverage of readers

Takungpao.com has 14 main channels, 64 sub-channels and 7 exclusive special channels. It is an integrated news media network including news, current polities, economy, sport, finance and economics, culture, entertainment, special editions, etc. The readers of Takungpao.com are located in the United States , Canada, Australia, Singapore, Japan, the Mainland China as well as Hong Kong, Macau, Taiwan with nearly 100 countries and regions. Daily click rate of Takungpao.com hits 10 million times, which are mainly from business, education and government institution of the United States . In the global online browsing, the United States occupies 43% (the United States and Canada occupy 45%), Australia makes up 10%, the Mainland China accounts for 18%, Hong Kong, Taiwan and other regions make up 16%, 3% and 8% respectively.

Market positioning

According to its background and nature, the market positioning of Takungpao.com is to be come an 'international integrated online Chinese news media with hundred-year press background ' .

Target readers

According to the geographic area, the readers of the takungpao.com are widely covered in about 100 countries and regions includ ing the U nited States , Canada, Australia, Singapore, Japan, the Mainland China, Hong Kong, Macau, Taiwan etc.

According to the readers’ occupation , Takungpao.com mainly target s at the mid-level and high-level staff in the government, education, industrial and commercial sectors , research institutions as well as other personnel with middle to high education level s . According to the readers’ age, the web site mainly focuses on readers with age above 16.

A real friend afar is just as if he is in the neighborhood! International internet opens up a new era of news and cul t ure transmission. Ta Kung Pao .com is willing to be come a close friend of each of its reader . Y ou and your friends are welcome to visit Takungpao.com.